Services · Three disciplines
Brand, web and motion, from one desk.one desk.
Most studios hand you a logo and wish you luck. Most web shops inherit a brand they had no part in and quietly ignore it. Everything here is drawn by the same person, which is why the identity, the site and the video tend to look like they were meant for each other.
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01
Branding
An identity is not a logo. It is the set of decisions that lets everyone who touches the brand after you — a printer, a sign shop, a part-time marketer — land in the same place without asking.
Explore brandingExplore brandingWhat it covers
- Logo and primary mark
- Lockup system with minimum sizes
- Colour palette, print and screen
- Typography and hierarchy
- Brand guidelines document
- Packaging and label design
- Print, signage and apparel
- Social and campaign templates
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02
Web Design
A site earns its keep by moving someone one step closer to hiring you, booking you or buying from you. Everything else on the page is in service of that, or it comes off.
Explore web designExplore web designWhat it covers
- Marketing sites and landing pages
- UI/UX and responsive layout
- Custom code, or a builder if your team needs one
- Multi-page experience systems
- E-commerce and print-on-demand
- Email capture and automation
- SEO structure and analytics
- Ongoing iteration by season
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03
Motion Graphics
Some things cannot be explained in a paragraph. A product that does six jobs, a process with five steps, a piece of software nobody has seen yet — those are thirty seconds of motion, not a page of copy.
Explore motion graphicsExplore motion graphicsWhat it covers
- Explainer and product video
- Logo animation and stings
- Sizzle reels and promos
- Presentation and pitch video
- Social cutdowns for every placement
- Post-production and edit
- Sound, captions and delivery specs
- Source files on hand-off
04 Why they travel together
The seam between them is where work can fall apart.fall apart.
A logo arrives from one studio, a site gets built by another, and a freelancer cuts the video. Nobody did anything wrong, and the whole thing still reads like three companies. The hand-offs are where brands leak — colour values that drift, a mark nobody supplied a vertical version of, a video in a typeface the guidelines never mentioned.
None of that happens when it is one person. Of the 13 projects on this site, 7 used more than one of these three disciplines, and 3 used all three. That is not upselling — it is what happens when the identity gets drawn already knowing what the site has to do with it.
05 How working together goes
Four steps. No surprises.surprises.
Clearly defined projects, a fixed scope and a timeline you can plan around. No retainers required.
- 01 Alignment Scope, audience and a fixed price, agreed before anything gets designed.
- 02 Direction Two or three routes, argued for honestly. You pick one. We commit.
- 03 Build Design and production in tight loops, with working previews instead of static decks.
- 04 Refine & deliver Final polish, every file, the hand-off document, and the option of ongoing support.
- Scope fixed
- Price fixed
- Timeline fixed
Before anything gets designed
06 In their words
“We've used Danny on multiple branding projects here on the farm and his talent and creativity has always exceeded our expectations.”
“Danny is a rock star. Always reliable and fast, but not at the expense of quality work. A true artist and master of his craft.”
“Danny nailed the logo without even one round of revision. He was easy to work with, professional and delivered everything I asked for quicker than I expected.”
“I could not be happier with the outcome. My website, logo and marketing ads are unique and appealing. He is now my go-to for anything design related!”
“DS Design Co. took the time to understand our brand goal, the ethos behind it, and created a website to capture exactly what we needed. The process was smooth, easy to follow, and well guided.”
“Danny’s work is top notch. His creativity and attention to detail capture designs that have consistently projected our vision.”
“Danny was very professional with his craft. If you want something done personally and professionally, save yourself some time and talk to Danny.”
07 Before you ask
The questions that usually come up.come up.
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Can I hire you for just one service?
Yes. Plenty of projects here are one discipline only — Arc2FE was identity work with no website attached, Coppertop was a site for a brand that already existed. The three travel well together, but each stands on its own, and a single-discipline job gets the same fixed scope and price as any other. If it later grows into more, the work already fits, because the same person did the first part.
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What do you build websites in?
Mostly custom code. It gives me the most room to build exactly what you have pictured instead of what a page builder allows, and the result is faster and cleaner for it. On a custom site any change is one message away: submit it and it is usually live the same day, so nobody on your side has to learn a page builder. If your team genuinely needs to edit pages hands-on, I can build in Webflow, Wix Studio or WordPress instead; it usually costs more, because it takes longer.
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Do you work with clients outside Cleveland?
Most of the work is remote and always has been. Cleveland is where I am, not a requirement for you.
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How long does a project take?
It depends entirely on scope, so it gets answered honestly at the first call rather than guessed at here. What I will commit to before any design starts is a fixed scope, a fixed price and a timeline you can plan around.
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What actually lands at the end?
Every file you need and the document that explains how to use them. For identity work that means vector masters in every lockup and colour variant, plus the guidelines. For web it means the live site and whatever access your team needs to run it. For motion it means the finished cuts at the specs each placement wants, and the source files.
08 Next step
Have a project in mind?mind?
Tell me what you're building and where it's getting stuck. I'll reply personally, usually within a day or two, with a straight answer on fit, timeline and budget.