Work / Coppertop Golf Club

A 1963 golf club, events venue and wedding house, given a modern voice.

Coppertop Golf Club events page on a laptop, headline reads Hold your day, under the copper roof
Scope
Web Design, Print, Digital Marketing, Campaigns
Industry
Hospitality · Events
Year
2018–present
Role
Web design and build, print, campaigns, paid social

Coppertop has been a Valley City landmark since 1963. I manage the design and ongoing development of its website and marketing: seasonal campaigns, event promotion, menus, gift cards, paid social and the analytics work that turns a golf club website into a booking engine for weddings, banquets and outings.

01  Website

A golf course that also books weddings.

Coppertop sells two things to two different people: a tee time this Saturday, and a wedding eighteen months out. The site has to do both without either one feeling like an afterthought. Golfers get tee times and conditions up front; event planners get their own path through the venues, capacities and the coordinator's name. I design and build it, and keep it moving season to season.

View live siteView live site
The full Coppertop events page: weddings, banquets, outings and the venue details
Events page · full page

02  Print

The things a guest actually picks up.

A club lives on paper more than most businesses: a drink menu on every table, a scorecard clipped to every cart, a wedding guide handed across a table during a tour, gift certificates at the counter every December.

Coppertop drink menu on a pub table beside a beer and a golf ball
Drink menu
Coppertop scorecards on a golf cart steering wheel
Scorecards
Coppertop wedding guide open to the reception spread, held on the course
Wedding guide
Coppertop gift certificates on a wooden table with a golf ball
Gift certificates

03  Social

A season at a time.

The calendar does the planning: winter warmups, St Patrick's, Cinco de Mayo, hiring pushes before the season opens. Same club, same mark, a different reason to come out each month.

Winter Warmup post with two golfers on the course
Open golf this week post for St Patrick's weekend
Coppertop Cinco de Mayo post with an illustrated border
Join our team hiring post

Coppertop Golf Club

“Danny’s work is top notch. His creativity and attention to detail capture designs that have consistently projected our vision.”

Donna Steward General Manager
Portrait of Donna Steward

Like the look of this? Let's make yours.

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