Work / Realeflow

AI real estate software that every partner gets to sell as their own.

Scope
Web Design, Brand Refresh, Motion Graphics, Presentation Design, Partner Resources
Industry
Real estate software
Year
2017–present
Role
Web design, brand refresh, partner platform, motion, print

Realeflow has helped investors close billions in transactions. I modernized its website and visual identity, built the sales and upgrade page templates adopted by white-label partners, designed and built the Partner Toolkit that every partner markets from, and produced the motion graphics, decks and print that make complex software features simple.

01  Web design

Real AI, built in-house. A site that finally looked the part.

Realeflow had the product and the track record; but the site read like 2012. The rebuild is dark, data-forward and built around what sets them apart: an AI they have been training on their own property data since 2018, which partners tap into and run under their own name. Every page after it runs on the same system.

View live siteView live site
The full Why Realeflow page: why partners choose Realeflow, look like you've got a tech team of 50
Why Realeflow · full page

The whole business runs white label. Brokerages, educators and influencers launch the same platform under their own name, so every page had to work with a swapped logo, color palette, and none of Realeflow's branding left on it. One template, every partner, nobody waiting on a designer.

White-label partner sites in different brands: DealFlow, XLeads and CloudFlow on laptop and phone mockups

02  Partner Toolkit

Everything a partner needs, already in their colors.

Partners get the software on day one and then have to market it. The Toolkit is where they do that: a thirty-day launch checklist, email campaigns, a social proof vault, sales playbooks, upsell and promo pages, and slide decks. Every asset generates in the partner's own logo and colors, so nothing waits on a designer. I designed it and built it, and it now runs at toolkit.realeflow.com as the hub every white-label partner markets from.

The Toolkit's Marketing Assets page branded for the DealStream partner, with ready-to-post graphics on desktop and phone

03  Media

Decks, thumbnails, books and a billboard.

The pieces that carry the brand everywhere the site doesn't: sales presentations, the Roundtable series on YouTube, lead magnets that open the funnel, and a digital board on the highway.

Sales presentation
REI Roundtable episode thumbnails
REI Roundtable · thumbnails
Realeflow lead magnet books: Facebook Ads and Seller Scenarios
Lead magnets
Digital billboard

04  Motion graphics

Thirty seconds to explain the upgrade.

Upgrade and add-on videos that run inside the product and in ads. The job is always the same: explain a complex tool in a simple way.

Ai Zip Codes · upgrade
Leadpipes Ai Suite · upsell

05  Social

A feed that sounds like an investor.

Quotes, podcast cuts, product explainers and member wins, on a grid loose enough to post daily and tight enough to still look like one brand.

Grant Cardone quote post: never lower your target, increase your actions
Roundtable episode post: discussing owner financing
REI Roundtable podcast post: networking starts with planting the seeds
Illustrated post: seven steps to finding a mentor
Realeflow Tools post: Power Matching
Illustrated post: time versus money
Member win post: within 8 months of investing, I secured 3 deals at once

Realeflow

“Danny is a rock star. Always reliable and fast, but not at the expense of quality work. A true artist and master of his craft.”

Galen Marten Media Production Manager, Realeflow
Portrait of Galen Marten

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